Course Curriculum

  • 1

    Welcome to Module I of the ArtWorks.™ Intellectual Property Legal Incubator and Residency E-Learning Program

    • Tutorial: ArtWorks.™ Intellectual Property Legal Incubator and Residency Program E-Learning Program

    • ArtWorks.™ Intellectual Property Legal Incubator and Residency Program: Module I Syllabus

    • Introduction to Intellectual Property Law with ArtWorks.™ Legal Incubator Program Director Nzengha Waseme

    • Discover The Unique You!

    • The Branding Series: Lesson 1 Your Brand Purpose

    • Assignment: Your Brand Purpose

    • Group Discussion: Your Brand Purpose

    • The Intellectual Property Law Series: Copyright Lesson 1

    • Assignment: Copyright Law 1

    • Group Discussion: The Importance of Copyright Law - Examine and Analyze, with Nzengha Waseme, Esq.

    • The Branding Series: Lesson 2 Establish Unrivaled Value and Differentiation

    • Assignment: Establish Unrivaled Value and Differentiation

    • Group Discussion: Explore and Reflect on the Importance of Copyright Law Categories 1, 2, 3, 4

    • The Branding Series: Lesson 3 Discover Your Ideal Client Profile and Niche

    • Assignment: Discover Your Ideal Client Profile and Niche

    • Group Discussion: Branding Lesson 2 and 3

    • The Intellectual Property Law Series: Copyright Lesson 2

    • Assignment: Copyright Law II Multiple Choice

    • Group Discussion: Explore and Reflect on the Importance of Copyright Law Categories 5, 6, 7, 8

    • Assignment: Copyright Law II Essay Question

    • The Branding Series: Lesson 4 Your Brand DNA

    • Assignment: Your Brand DNA

    • Group Discussion: Dialogue and Illustrate, The Copyright Application Process

    • The Branding Series: Lesson 5 Your Brand Personality and Image

    • Assignment: Your Brand Personality and Image

    • Group Discussion: Branding Lessons 4 and 5

    • The Branding Series: Lesson 6 Build Your Brand Confidence

    • Assignment: Build Your Brand Confidence

    • Group Discussion: Apply and Articulate, Counseling the Copyright Law Client

    • The Branding Series: Lesson 7 Creating Loyal Clients

    • Assignment: Creating Loyal Clients

    • Group Discussion: Branding lesson 6 and 7

    • Demonstration of Mastery: Branding - Business Strategy

    • The Branding Series: Establishing Online Presence - Part 1

    • Assignment: Establishing Online Presence Part 1, Your Preparation

    • Group Discussion: Intellectual Property Client Services - Analyze, Strategize, Execute

    • Demonstration of Mastery Copyright Law

    • The Branding Series: Establishing Online Presence - Part 2

    • Congratulations! You've completed Module I! Please Share Your Perspective With Us!

  • 2

    Welcome to Module II of the ArtWorks.™ Intellectual Property Legal Incubator and Residency E-Learning Program

    • ArtWorks.™ Intellectual Property Legal Incubator and Residency Program: Module II Syllabus

    • Group Discussion: Activate Your Emotional Awareness

    • The Client Engagement Series: Creating Client Synergy 1

    • Assignment: Creating Client Synergy 1

    • Group Discussion: Creating Client Synergy 1

    • The Intellectual Property Law Series: Trademark Law 1

    • Assignment: Trademark Law 1

    • Group Discussion: Trademark Law 1

    • The Client Engagement Series: Creating Client Synergy 2

    • Assignment: Creating Client Synergy 2

    • Group Discussion: Creating Customer Synergy 2

    • The Client Engagement Series: Creating Client Synergy 3

    • Assignment: Creating Client Synergy 3

    • Group Discussion: Creating Client Synergy Lesson 3

    • The Intellectual Property Law Series: Trademark Law 2

    • Group Discussion: Trademark Law 2

    • The Client Engagement Series: Ensuring Client Satisfaction with the Bond of Trust

    • Assignment: Ensuring Client Satisfaction with the Bond of Trust

    • Group Discussion: Ensuring Client Satisfaction with the Bond of Trust

    • Demonstration of Mastery: Creating Customer Synergy

    • The Sourcing Prospects Series: Attracting Ideal Clients

    • Assignment: Attracting Ideal Clients

    • Group Discussion: Attracting Ideal Clients

    • The Sourcing Prospects Series: The Fastest Way to Gain Quality Referrals

    • Assignment: The Fastest Way to Gain Quality Referrals

    • Group Discussion: The Fastest Way to Gain Quality Referrals

    • The Sourcing Prospects Series: Social Media, The Planning Phase

    • Assignment: Mining for Diamonds

    • Group Discussion: Social Media Engagement - The Planning Phase

    • The Sourcing Prospects Series: Blogging for Global Exposure

    • Assignment: Create a LinkedIn Article

    • Group Discussion: Social Media Engagement - The Implementation Phase

    • The Intellectual Property Law Series: Trademark Law 3

    • Assignment: Trademark Law 3

    • Demonstration of Mastery: Trademark Law

    • Preparation for Demonstration of Mastery: Module II Integration

    • Group Discussion: Intellectual Property Role Play with New Business Owner

    • Demonstration of Mastery: Sourcing Prospects and Module II Integration

    • Congratulations! You've Completed Module II! Please Share Your Perspective With Us!

  • 3

    Welcome to Module III of the ArtWorks.™ Intellectual Property Legal Incubator and Residency E-Learning Program

    • ArtWorks.™ Intellectual Property Legal Incubator and Residency Program: Module III Syllabus

    • Welcome to Module III: Review of Modules I and II and Introduction to Patent Law

    • The Growth Cycle Series: Let's Get Your Party Started - Planning to Launch Your Legal Career or Practice

    • Assignment: Let's Get Your Party Started

    • Group Discussion: Let's Get Your Party Started - Planning to Launch Your Legal Career or Practice

    • The Growth Cycle Series: Crafting Your Consultation Offer and Consultation Model

    • Group Discussion: Crafting Your Consultation Offer and Consultation Model

    • The Growth Cycle Series: Launching Your Legal Career or Practice

    • Assignment: Launching Your Legal Career or Practice

    • Group Discussion: Launching Your Legal Career or Firm

    • The Intellectual Property Law Series: Patent Law 1

    • Assignment: Patent Law 1

    • Group Discussion: Patent Law 1

    • The Growth Cycle Series: Educating Your Ideal Client

    • Group Discussion: Educating Your Ideal Client

    • The Growth Cycle Series: Client Servicing

    • Group Discussion: Client Servicing

    • The Intellectual Property Law Series: Patent Law 2

    • Group Discussion: Patent Law 2

    • The Growth Cycle Series: Client Services Mastery

    • Assignment: Prepare a Consultation Checklist to Ensure Your Conversation Progresses to Being Retained!

    • Group Discussion: Client Services Mastery

    • Demonstration of Mastery: Patent Law

    • The Practice Management Series: Preparing Your Documents

    • Group Discussion: Practice Management 1

    • The Practice Management Series: Organizing Your Documents

    • Assignment: Practice Management 2

    • Group Discussion: Practice Management 2

    • The Practice Management Series: Master Your Client Engagement Strategy

    • Group Discussion: Practice Management 3

    • Demonstration of Mastery: Practice Management

    • Resources: ArtWorks Legal Incubator Sample Templates

    • Congratulations! You Did It! Please Share Your Experience With Us in the Module 3 Survey

Instructor(s)

ArtWorks Legal Incubator Program Director

Nzengha Waseme

Nzengha is the principal of Waseme Associates, PLLC, and the Director of ArtWorks Legal Incubator. With undergraduate and graduate biochemical research experience, and more than 20 years serving the creative business community, Waseme has developed multiple business and intellectual property protection strategies for tech and nanotechnology companies. Her science background and passion for business law lead her to her current life's work. Her central mission is to act as a conscientious legal advisor and advocate for emerging businesses across various industries, but particularly, in the worlds of music, entertainment, visual arts, film, publishing, science, and technology. She has provided legal services across the musical spectrum from the late BB King and Dionne Warwick to Miguel and Rick Ross. She has also assisted in strategic analysis for fashion-oriented not-for-profit organizations, such as the Frank Lucas Youth Foundation and the Carol Maraj Foundation. During workshops and seminars for such creatives, she is often heard saying “Your passion is my passion. Anyway, that I can help someone reach their goals and protect their intellectual property, I’m there." It is this passion for creativity that spurred the creation of an innovative program to support new and transitioning attorneys that are equally as passionate about protecting intellectual property.

Branding Instructor

Gerry Foster

Gerry Foster is regarded as one of the top Small Business Brand Strategists in North America. He is the founder of the Big Brand Formula which shows small business owners how to create a big brand, and a strong message that sells, even if your budget is small so you can excite, ignite, and delight the market you’re selling to. Gerry started his company full-time in 1985 and since that time he has helped over 100,000 small businesses from over 600 different industries with their branding. The recipient of many awards, in 2008 Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses, particularly those that are minority-owned. Known affectionately as The Branding Evangelist, Gerry is a highly distinguished, beloved high energy speaker and trainer. He is a former adjunct professor of marketing and advertising for ten years at California State University, Pepperdine University, and the University of California. A graduate of USC, the University of Southern California, where Gerry earned both a BS and MBA degree, with honors, while majoring in marketing and a deep study in branding.