Course curriculum

  • 1

    Welcome to Module 1 of the ArtWorks Legal Incubator and Residency Program!

    • Artworks Legal Incubator e-Learning Platform Tutorial

    • ArtWorks Legal Incubator Program Module 1 Syllabus - Updated 10/12/20

    • Introduction to Intellectual Property Law

    • Discover The Unique You!

    • The Branding Series - Lesson 1 - Your Brand Purpose

    • Assignment - Your Brand Purpose

    • October 15, 2020 - 12:00 pm Eastern Time Group Discussion with Gerry Foster: Branding Lesson 1 - Your Brand Purpose

    • October 15, 2020 Group Discussion Recording Link - Your Brand Purpose with Gerry Foster

    • Copyright Law - Part 1

    • October 22, 2020 - 12:00 pm Eastern Time Group Discussion with Nzengha Waseme: Examine and Analyze - The Importance of Copyright Law

    • Assignment - Copyright Law 1

    • The Branding Series - Lesson 2 - Establish Unrivaled Value & Differentiation

    • Assignment: Establish Unrivaled Value & Differentiation

    • October 29, 2020 12:00 pm Eastern Time Group Discussion with Nzengha Waseme: Explore and Reflect - Copyright Law Categories 1, 2, 3, 4

    • The Branding Series - Lesson 3 - Discover Your Ideal Client Profile & Niche

    • Assignment: Discover Your Ideal Client Profile and Niche

    • November 5, 2020 - 12:00 pm Eastern Time Group Discussion with Gerry Foster: Branding Lesson 2 & 3

    • Copyright Law - Part 2

    • November 12, 2020 - 12:00 pm Eastern Time Group Discussion with Nzengha Waseme: Explore and Reflect - Copyright Law Categories 5, 6, 7, 8

    • The Branding Series - Lesson 4 - Your Brand DNA

    • Assignment: Your Brand DNA

    • November 19, 2020 - 12:00 pm Eastern Time Group Discussion with Nzengha Waseme: Dialogue and Illustrate - The Copyright Application Process

    • November 20, 2020: Demonstration of Mastery Copyright Law

    • The Branding Series - Lesson 5 - Your Brand Personality & Image

    • Assignment: Your Brand Personality & Image

    • HOLIDAY - SCHEDULE ADJUSTMENT Tuesday, November 24 2020 - 12:00 pm Eastern Time - Group Discussion with Gerry Foster: Branding Lesson 4 & 5

    • The Branding Series - Lesson 6 - Build Your Brand Confidence

    • Assignment: Build Your Brand Confidence

    • December 3, 2020 12:00 pm Eastern Time Group Discussion with Nzengha Waseme: Apply and Articulate - Counseling the Copyright Law Client

    • The Branding Series - Lesson 7 - Creating Loyal Clients

    • Assignment: Creating Loyal Clients

    • December 10, 2020 - 12:00 pm Eastern Time - Group Discussion with Gerry Foster: Branding lesson 6 & 7

    • December 11, 2020: Demonstration of Business Strategy Mastery

    • Establishing Online Presence - Part 1

    • Assignment: Establishing Online Presence Part 1 - Your Preparation

    • December 17, 2020 - 12:00 pm Eastern Time Group Discussion with Nzengha Waseme: Client Services - Analyze, Strategize, Execute

    • Establishing Online Presence - Part 2

Instructor(s)

ArtWorks Legal Incubator Program Director

NZengha Waseme

Nzengha is the principal of Waseme Associates, PLLC, and the Director of ArtWorks Legal Incubator. With undergraduate and graduate biochemical research experience, and more than 20 years serving the creative business community, Waseme has developed multiple business and intellectual property protection strategies for tech and nanotechnology companies. Her science background and passion for business law lead her to her current life's work. Her central mission is to act as a conscientious legal advisor and advocate for emerging businesses across various industries, but particularly, in the worlds of music, entertainment, visual arts, film, publishing, science, and technology. She has provided legal services across the musical spectrum from the late BB King and Dionne Warwick to Miguel and Rick Ross. She has also assisted in strategic analysis for fashion-oriented not-for-profit organizations, such as the Frank Lucas Youth Foundation and the Carol Maraj Foundation. During workshops and seminars for such creatives, she is often heard saying “Your passion is my passion. Anyway, that I can help someone reach their goals and protect their intellectual property, I’m there." It is this passion for creativity that spurred the creation of an innovative program to support new and transitioning attorneys that are equally as passionate about protecting intellectual property.

Branding Instructor

Gerry Foster

Gerry Foster is regarded as one of the top Small Business Brand Strategists in North America. He is the founder of the Big Brand Formula which shows small business owners how to create a big brand, and a strong message that sells, even if your budget is small so you can excite, ignite, and delight the market you’re selling to. Gerry started his company full-time in 1985 and since that time he has helped over 100,000 small businesses from over 600 different industries with their branding. The recipient of many awards, in 2008 Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses, particularly those that are minority-owned. Known affectionately as The Branding Evangelist, Gerry is a highly distinguished, beloved high energy speaker and trainer. He is a former adjunct professor of marketing and advertising for ten years at California State University, Pepperdine University, and the University of California. A graduate of USC, the University of Southern California, where Gerry earned both a BS and MBA degree, with honors, while majoring in marketing and a deep study in branding.